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BGaming European expansion campaign goes live with Betsson

Updated:2024-03-19 15:22    Views:128

BGaming has now partnered up with Betsson as its new operator in Europe. 

One of the only online slots currently supporting cryptocurrencies, BGaming offers its portfolio to customers through 1,100+ casinos worldwide. This deal with Betsson sees it strengthen its grip on the European market, in turn further diversifying Betsson’s portfolio. Certified games such as Minesweeper XY and Rocket Dice XY are now available through Betsson – as well as the two companies' joint venture game – Betsson Plinko.

Betsson’s presence in both Europe and LatAm is well established, and BGaming will hope to utilise its customer base to help grow its products in new, key markets. The move highlights once again the increasing customer demand for a range of iGaming options from any online casino.  

BGaming COO Olga Levshina spoke on the partnership, saying: “We are delighted to launch with Betsson,Play Casino Online a market-leading tier one brand in Europe. Our dynamic growth and support from world-leaders' businesses, such as Betsson, confirm we are regarded as a trustworthy provider of high-quality content.” 

Recently, BGaming has begun to utilise AI in the development of its games and in December we spoke to its Chief RnD Officer, Alexandr Shavel who said: “AI helps in quick prototyping and assists artists, yet the critical touch of human expertise ensures the finest quality.”

BGaming will be hoping to make use of these innovative technologies through its partnership with Betsson in its latest phase of European expansion.